It kinda seems like the car business has turned into the “leads” business. Dealers now spend more money on digital advertising than on any other advertising medium. If you’re not buying leads directly from the…
You’re not alone if you’re feeling a little overwhelmed this time of year.There’s the holidays and the decorating and the shopping and the parties and so on. But, as if December wasn’t hectic enough, it’s…
If you can’t beat ’em, join ’em….Then beat ’em!For years, discount stores, department stores, electronics stores and the mall have laughed all the way to the bank as customers lined up for a place in…
It’s the final quarter, baby. Welcome to October in the car business, the perfect storm of car dealer advertising, situated right smack in the middle of the model year-end closeouts and the closeout countdown to…
This is why Instant Events is in business. Days like today. It’s Monday morning, the week before Labor Day weekend and somewhere in America, probably in a lot of wheres, there’s a car dealer scrambling…
GM has pulled its $10 Million Facebook ad budget after deciding that paid Facebook ads had little effect on consumer vehicle purchase decisions according to the Wall Street Journal. The marketing folks at GM started…